Sometimes it seems like the basics are forgotten.
It all starts with this. There are two parts to customer experience: the customer, and the experience.
The CUSTOMER is a person. A human being. Your neighbor, your aunt, your postman, your car mechanic, your librarian. This is a person who deserves to be listened to, not just "monetized" or reduced to a number in a database somewhere in the cloud.
The EXPERIENCE is everything that happens to that person as they interact with your company. It all comes to them as one experience. Your company might have five silos or three operating units or eighteen warring factions, but for better or worse they create just one experience for that customer.
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I tell people all the time that whatever some company is selling I can probably get somewhere else for about the same about of effort. What a company has to sell me is service
Give me good service or forget about seeing me again.