ZubaZ's Articles In Consumer Issues
January 18, 2010 by ZubaZ
Sometimes it seems like the basics are forgotten.

It all starts with this. There are two parts to customer experience: the customer, and the experience.

The CUSTOMER is a person. A human being. Your neighbor, your aunt, your postman, your car mechanic, your librarian. This is a person who deserves to be listened to, not just "monetized" or reduced to a number in a database somewhere in the cloud.

The EXPERIENCE is everything that happens to that person as they interact with your company...